As the Randox Health Grand National gets underway at Aintree Racecourse this week (12-14 April), we’re celebrating the success of two promo films we created to help promote the event.
To help build excitement around the first day of racing, the Day for Champions, we interviewed some of Merseyside’s most famous sports heroes including Kenny Dalglish, Michael Owen, Sam Quek and Fran Halsall, as well as racing legend Tony McCoy and ITV’s Racing presenter Ed Chamberlin.
During the promo film, they each use one word to sum up what makes a champion. The video, which cuts back to the thrill and excitement of racing at Aintree, gradually builds before concluding with a summary of the day and a powerful call to action.
Shot in a cinematic style, the creative showcases the quality of racing at Aintree on the opening day of The Randox Health Grand National.
The second promo film creates excitement ahead of Ladies’ Day, offering a behind the scenes look at a style photoshoot with ambassadors Sam Quek, Laura Wright and Katie Walsh.
As an agency, we have a strong sports and leisure portfolio and it’s been a real pleasure to work with Aintree Racecourse on one of the most exciting sporting events on the calendar.
Grant Rowley, Communications Manager for Jockey Club Racecourses in the North West, said: “We commissioned Zut to create a promo film that would really capture the essence of Merseyside sport, while also striking a chord with serious jump racing fans.
“The team at Zut has demonstrated a clear knowledge of the sport and a real understanding of our audience. We are delighted with the final edit.”