As the Olympics are fast approaching and the buzz grows (well maybe not for our clients and friends who work in London) the brand association with top athletes continues apace. At Zut Media we were tasked with producing clips showcasing the diet and training tips of Sir Chris Hoy for Science in Sport. As one of the leading sports nutrition teams Science in Sport wanted to capture his Training Ritual which their products are a massive part of.
A recent Daily Mail article shows what he eats to build up that leg muscle mass to power his medal winning rides.
You can watch the video by clicking below. Let’s hope he wins more Gold in a few weeks’ time.