Zut Sets the Scene for Chester Races

Zut’s latest campaign for Chester Racecourse has been unveiled as the countdown to the start of Chester’s racing season begins.

The agency was tasked with producing a TV ad and video content to help build excitement around the start of the Boodles May Festival at Chester Racecourse, which is set to launch on 9th May.

The campaign, centred around the action on the racecourse as well as the preparations for the season ahead, sets the scene for the highly anticipated race meet. The TV ad will run across the Sky network, while video content will be shared online and across social media during the build up to the Chester Races. Zut’s video content will also be shown on the big screen at Chester Racecourse during the event.

Zut has also recently produced video content for Betfred’s Cheltenham Festival campaign and The Randox Grand National at Aintree Racecourse, where the agency also sponsored a race.

Zut Director, Mark Hancock, said: “Chester Races is a real highlight of the racing calendar and we thoroughly enjoyed working with Chester Racecourse once again. We’re pleased to add this latest piece of work to our rapidly expanding portfolio of sports clients.”